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  • Social Customer Experience: Engage and Retain Customers through Social Media by Dave Evans (2014-04-21)

    Social Customer Experience: Engage and Retain Customers through Social Media by Dave Evans (2014-04-21)

    Social Customer Experience: Engage and Retain Customers through Social Media by Dave Evans (2014-04-21) is top selling of this month...

    • Binding: Tapa blanda
    • Product Group: Libro
    • Product Type Name: BOOKS_1973_AND_LATER
    • Manufacturer: Sybex
    Buy at Amazon EUR 65,47 Download Free Today
  • 社会化客户体验:用社交媒体吸引和留住客户

    社会化客户体验:用社交媒体吸引和留住客户

    资深营销专家十余年经验结晶,全面阐释社会化存在中客户协作与创建品牌领导地位的各种问题与解决方法。通过大量实例阐释客户契合与客户体验过程,为快速掌握并灵活运用社会化媒体营销提供最佳指导。《社会化客户体验:用社交媒体吸引和留住客户》分为四部分,共12章。第一部分(第1~4章)阐释有关社会化客户体验的必要知识,涉及社会化客户体验的重要性和管理方法。这一部分跨越社会化客户体验管理要素的定义,以及构建业务平台所在的生态系统。第二部分(第5~7章)深入公司或者组织的社会化技术应用,展示如何通过协作软件和周边过程做出业务决策。首先介绍承担社会化客户体验工作时需要做出的关键决策;其次介绍计量的基础知识;然后说明如何采用容易获得的基本指标;最后介绍需要了解的5大趋势(实时契合、移动计算、共同创造、众包和游戏化),以及这些趋势对业务构建的帮助。第三部分(第8~12章)涵盖客户契合、社会化CRM、社会化对象、社交图及社会化应用,再次通过实操练习以及引用在线参考和思想领袖,深入阐释关键概念。第四部分包含3个附录,涵盖关键术语的定义、资源列表和《社会化客户体验:用社交媒体吸引和留住客户》中提供的练习摘要。...

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